8tracks is a crowd-curated internet radio platform, delivering the right playlist for any moment and taste. Founded in 2008, each month we reach 5 million listeners, who select from more than 2 million lovingly curated playlists. Any user can craft an online mixtape by selecting at least 8 tracks and adding context through a title, cover art and description. DJs also tag a playlist by genre, activity, mood and other themes. Listeners can explore playlists by selecting tag and artist combinations or browse playlists recommended based on their preferences. DJs create playlists on 8tracks to promote artists they like — many of whom may not receive much exposure on other music services — and for the intrinsic reward of being regarded as a tastemaker by listeners. Listeners tune in for deeper, more relevant, and less repetitious selections. They also enjoy an unmatched opportunity for music discovery and the "soul" and personality behind the music. Artists and brands gain exposure to a largely millennial audience that’s musically adventurous and culturally influential.