Our company was first founded in 2012 (as Denim.LA, LLC) in order to sell premium essentials online, which include jeans, shorts, tops, accessories, and gift cards. Beginning in 2014, we operated under the name âDSTLDâ. Since then, following the success of our online fundraising campaigns and customer demand, we have expanded our goal to create a portfolio of digital first brands across product categories, geographies and consumer demographics. We believe that as we build and buy these brands, we will receive cost leverage in marketing and operating through efficiencies and shared services. Under this new vision, the company will operate under the name Digital Brands Group. We believe we will launch or acquire one to two brands every one or two years, depending on the size of the acquisition and subsequent integration. These acquisitions may be done through a mix of issuing the company's stock in exchange for stock of the acquisition target and obtaining financing to acquire the target with cash. The exact makeup of any acquisition will be determined based on market conditions and the financial condition of the target. Further discussion of our acquisition plans is included under âOur Businessâ below. Any potential acquisitions must be a strategic fit to the portfolio. We believe companies in the $10 million to $30 million revenue range would be ideal candidates, though we are open to smaller and larger brands if there is a compelling opportunity. We believe that any acquired brands should be able to contribute neutral to positive EBITDA to the holding company after integration and the cost savings that are generated. The first two brands under the Digital Brands Group umbrella are DSTLD and ACE Studios.
