BIRCUS (BEERCUS), a Flemish pronunciation as if spelled with a tricked out Ă, is the collaborative brainstorm and clever invention of Circusplaneet, a youth circus in Ghent, Belgium. Circusplaneet was founded by Frank Dejanckheere, Gadele Dauwe and Emily Ghekiere: âThey dreamed of a better world. A place where kids, youngsters and adults could celebrate their quirky creative zest of life. And all of this in an atmosphere of trust, solidarity and fun.â At the 2010 Network of International Circus Educators Conference in Berlin, Circus Mojoâs Creator, Paul Miller, met Circusplaneetâs CoĂśrdinator, Matthias Vermael. An innovator, free thinker and showman, Vermael introduced Miller to BIRCUS, an idea sparked from the desire to eschew government funding in pursuit of circus autonomy. Fancy that! These kindred spirits bonded over a couple BIRCUS beers and planned to bring this big-top idea stateside. Miller licensed the concept and set forth to expand the Ludlow Theatre into a brewery connected to local history, community outreach, unique entertainment and stellar beer.
