Midnight is positioned inside E-Sports to capture revenue from partnerships with traditional sporting organizations, a phenomenon that is happening with increasing regularity. Midnightâs management advises us it is planning to capitalize on its existing relationships in the industry. By way of example, the Philadelphia 76ers purchased Team Apex and Team Dignitas while the Miami Heat formed a partnership with Misfits, an E-sports club whose teams compete in multiple games. Midnight intends to secure contracts and partnerships with similar traditional professional sporting organizations to increase its revenue.
