El Pollo Loco is a highly differentiated growth restaurant concept that specializes in fire-grilling fresh, citrus-marinated chicken in front of our guests. We operate within the fastest growing segment of the restaurant industry. We offer high-quality food typical of fast casual restaurants while providing the speed, convenience and value typical of traditional quick-service restaurants (âQSRsâ). Itâs faster fast casual and we call it âQSR+.â Our distinctive menu features our âheroâ productâsignature citrus-marinated fire-grilled chickenâand a variety of innovative entrees that we create from our chicken. Every day in every restaurant we marinate and fire-grill our fresh chicken on open fire grills, hand slice avocados and make our salsas, guacamole and cilantro dressings from scratch. Our open kitchens reveal our authentic, timeless cooking processes and allow our guests to enjoy the theater of our fresh chicken fire-grilled and hand cut by our Grill Masters to make burritos, salads, tostadas, bowls, stuffed quesadillas and chicken entrees.
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