We think news on the internet is broken. Too much writing is optimized and incentivized for traffic and virality, instead of impact and quality. Modern publications hardly have a relationship with their audience, because they focus on viral hits instead of sustained readership.
Email provides an excellent channel to re-align those incentives. If we can convince you to subscribe to one of our newsletters, we have the chance to deliver something great to you on a regular basis. We donât need to pay for social network traffic or optimize our headlines for virality in order to reach you again â we just hit publish and our stories land in your inbox. And of course, if we donât deliver value, you can simply unsubscribe.
We are focused on delivering as much value as possible to you, in every one of our newsletters. Anything we publish goes through a rigorous editorial process and is a polished piece of work that we are proud to send to you â and weâll always encourage you to hit reply and let us know how we can do a better job.
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