Oma's Spirits was launched to bring Hedy Steinbart's (our "Oma") family recipe for cherry infused vodka into the marketplace. My Oma has been making cherry infused vodka since 1952 when she immigrated to the United States after WWII. To this day, she still handcrafts her speciality product in her kitchen in Lansing, Michigan to share with friends and family.
The product pays homage to Oma's Midwest roots as the grains for the vodka are grown in Michigan, the cherries are from Traverse City, Michigan and the product is handcrafted in Gurnee, Illinois. By teaming up with industry veterans the branding, marketing, and go-to-market strategy is being overseen by experts who have 20+ years in their respective disciplines and have launched and help develop prominent brands such as Malibu Rum, Seagram's Gin, Jameson Irish Whisky, Bushmills Irish Whisky, Wild Turkey, Beefeater Wet Gin, Glen Parker Single Malt Scotch, Smirnoff Vodka.
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