We started with Postfly, the 1st subscription-based monthly flybox, to help new fishermen break into the sport. By curating flies, fishing accessories, and fun branding products in one monthly box, we built Postfly to a more than $120k per month business. We now have four digitally-native vertical brands in the fishing industry, all of which focus on a recurring revenue model. Together, the monthly subscription possibilities could re-define the gear industry and bring thousands more to fishing.
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