Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. We believe all TV content will be available through streaming. The rapid adoption of TV streaming has disrupted the traditional linear TV distribution model creating new options for consumers and new opportunities for content publishers and advertisers. Roku is capitalizing on this large economic opportunity as a leading TV streaming platform for users, content publishers and advertisers. Roku operates the number one TV streaming platform in the United States as measured by total hours streamed, according to a survey conducted in the second quarter of 2017 by Kantar Millward Brown.
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