Ruhnn Holding Limited (the âCompanyâ or âRuhnnâ) is the largest internet key opinion leader (âKOLâ) facilitator in China as measured by revenue in 2018, according to Frost & Sullivan. In addition, Ruhnn is Chinaâs largest internet KOL facilitator in e-commerce as measured by gross merchandise volume in 2018 and by the number of signed KOLs, fans and online stores as of December 31, 2018, according to the same source. As of March 31, 2019, the Company had 128 signed KOLs with an aggregate of 155.1 million fans across major social media platforms in China. The Companyâs founders, Min Feng, Lei (Ray) Sun and Chao (Eric) Shen, were among the earliest entrepreneurs in China to identify and capture the commercial opportunities created by the emergence of internet KOLs in China, according to Frost & Sullivan, and started to cooperate with KOLs in e-commerce in 2014. Ruhnn pioneered the commercialization of the KOL ecosystem through a full-service model, integrating key steps of the e-commerce value chain, including product design and sourcing, online store operation, logistics and after sales services. The Company launched its platform model in 2017 to provide KOL sales and advertising services to brands and other merchants, allowing Ruhnn to operate in a more asset-light manner and collaborate with a greater number and variety of KOLs. Source
No articles found.
FuelCell Energy, Inc. (NASDAQ: FCEL) is a global leader in delivering clean, effic...
FuelCell Energy, Inc. (NASDAQ: FCEL) is a globa...
WISE Power is a renewable energy provider. We use the latest innovations and syste...
WISE Power is a renewable energy provider. We u...
Ferguson plc is the world's largest specialist trade distributor of plumbing and h...
Ferguson plc is the world's largest specialist ...
Applied DNA Sciences makes life real and safe by providing innovative, molecular-b...
Applied DNA Sciences makes life real and safe b...
Steel Connect, Inc. is a publicly-traded diversified holding company (Nasdaq Globa...
Steel Connect, Inc. is a publicly-traded divers...
Covetrus is a global animal-health technology and services company supporting the ...
Covetrus is a global animal-health technology a...
guru.club allows brands to receive authentic word-of-mouth advertising, valuable f...
guru.club allows brands to receive authentic wo...
Founded in 2017, Outpost Trading Company (âOutpostâ) helps brands communicate ...
Founded in 2017, Outpost Trading Company (âOu...
Hunny is an all-in-one, social e-commerce platform based on the marketing power o...
Hunny is an all-in-one, social e-commerce plat...
Duby has created the world's leading cannabis social network by providing a unique...
Duby has created the world's leading cannabis s...
Storiad is a tech company based in Pasadena, California. Storiad offers an integra...
Storiad is a tech company based in Pasadena, Ca...
CloudCommerce is a leading provider of audience-driven business intelligence and m...
CloudCommerce is a leading provider of audience...
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing...
TechTarget (Nasdaq: TTGT) is the global leader ...
Join the National Investor Network and get the latest information with your interests in mind.