Secoo Holding Limited (âSecooâ) is Asiaâs largest online integrated upscale products and services platform as measured by GMV in 2016 with higher average sales per order than other major e-commerce online platforms in Asia, according to a report commissioned by us and prepared by Frost & Sullivan, an independent research firm, in June 2017. Since our inception in 2011, we have attracted a large and loyal customer base with high purchasing power and an increasing propensity to purchase luxury products and services on online platforms with diversified and personalized demand.
We currently provide our customers a wide selection of authentic upscale products and lifestyle services on our integrated online and offline shopping platform which consists of our Secoo.com website, mobile applications and offline experience centers, offering over 400,000 SKUs, covering over 3,800 global and domestic brands. Supported by our proprietary database of upscale products, our authentication procedures and brand cooperation, we are able to ensure the authenticity and quality of every product offered on our platform. With the goal of providing one-stop shopping experience, we have expanded into providing high-end lifestyle services since 2014. Leveraging our business intelligence system and dedication to customer service, we are able to maximize our customer lifetime value by targeted and precise marketing and realizing cross-selling opportunities and increasing our customers' purchase frequency on our platform.
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