Subba-Cultcha.com, run by Subba Media, is a TripAdvisor style fan reviews platform for music and festivals! Built from a strong loyal community, the peer-to-peer content is trusted by fans, festivals, artists and venues.
Live music attendances are at a record high. 195.7m people went to live music events in the US & UK in 2016. With streaming thrown into the mix, fans are consuming artistsâ music and shows like never before. Coupled with this, there is a huge increase in consumers contributing to user-generated content platforms - and studies suggest they trust user generated content 50% more than traditional media.
Music and entertainment media publishers are failing to keep up with the demand for more authentic, fan-led content. There are a number of editorially-led review sites such as Pitchfork, Vice, and The NME to name a few, crucially though, none offer fans the opportunity to review music experiences themselves. Fans want to share their opinions on the experiences they love and be more connected to the artists and events they are passionate about. Also, many up and coming artists are left behind by traditional media, and with 80% of their revenue coming from live performances itâs never been more important to connect with fans.
Subba Media started with a handful of music fans writing passionately about the local music they cared about. As more and more fans started submitting reviews, Subba-Cultcha.com has become a platform for artists to connect with fans and grow their audience.
While traditional music media publishers continue to experience declines in circulation and revenues, the user-generated reviews model continues to grow and engage much larger audiences. Our aim is to make Subba-Cultcha.com the go-to fan reviews platform for the music industry and by 2022 become the primary platform for fan generated reviews globally.
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