TrueCar, Inc. (NASDAQ: TRUE) is a digital automotive marketplace dedicated to being the most transparent brand in the industry. TrueCar shows consumers what others paid for the car they want, so they can recognize a fair price. Users receive upfront pricing information when they connect with TrueCar Certified Dealers, allowing them to enjoy a more confident buying experience. TrueCar operates its own site and powers car-buying programs for over 500 companies, including some of the most trusted brands in the world such as USAA, AARP and American Express. TrueCar has a network of over 16,000 Certified Dealers and currently, over one third of all new car buyers engage with the TrueCar network during their purchasing process. Source
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