âSouping is the new juicing.â Declared by The New York Times in February 2016, soup cleanses and detoxes have since taken off, and Soupure is one of the leaders in the soup sensation.
Soupure offers a variety of products including bone broths, southies (smoothie-like), and alkaline waters, all made from natural ingredients. You can buy each soup as a stand-alone, or you can purchase a âpack.â The âpacksâ include a prescribed timeline and menu of which soups to consume when and have names like âSoup Loverâs Pack,â âSummer Slim Down,â and âSurvive the Holidays,â as well as 1, 3, 5, and 10 day cleanses. A single bottle will cost you around $12, while a 1-day cleanse will cost you between $48-79. Thatâs some expensive slurping.
However, it is convenient to be able to slurp-on-the-go, and 52% of the millennial population admits to eating snacks as meals because itâs more convenient for their busy lifestyle. This has created a âfunctional foodâ market of $58B. Combine that with the natural foods market being worth $69B in 2016 with a predicted 32% growth rate over the next five years, and you realize Soupure found a lucrative nitsche. Their soups have already earned customer loyalty, too â 62% of their E-Commerce orders are from repeat customers, and Soupure hopes to create a subscription base from that. Products are also sold in health food stores, as well as the companyâs brick and mortar location in LA.
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