As 2019 saw a significant downturn in many cannabis stocks, investors have been left wondering if they should continue to put money into the sector, or if they should cut and run. While the latter might be a good strategy if you need a quick return, some experts are recommending that you take the same approach for investing in cannabis as you would in any other sector - they key is to diversify.
Diversification is exactly what companies like General Cannabis (OTCQX: CANN) are doing in order to adapt to the changing landscape of the cannabis sector. Companies like General Cannabis are diversifying their investment portfolios by putting money into organizations with proven track records in consulting, distribution, as well as real estate for grow facilities and retail locations.