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Brands and Fans React on Social Media to the death of Planter’s Mascot, Mr. Peanut

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    In a Superbowl pregame commercial that surfaced the Internet this week, Planter’s revealed that Mr. Peanut, its mascot, passed away as he sacrificed himself to save two men.

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    Posted by Haley Moore
    Haley is an audience researcher & marketer specializing in digital media.