The merger that created ViacomCBS became official this week.
The two media conglomerates were once powerhouses in their industry, but now struggle in the digitally saturated market. The merger of corporate siblings from National Amusements has the potential to position the company with current media giants like Disney.
Shari Redstone, President of National Amusements explains, “I think people make a mistake and they look at scale as being about market cap. Scale is not about market cap. Scale is about the ability to create the quantity and quality of content that people want to see.”