Facebook is upping its requirements for political ads including the request for additional information to continue its authorization of groups or organizations paying for the advertisement.
Facebook’s been under increased scrutiny as far as elections and privacy is concerned. Starting mid-September, advertisers are required to provide additional information about their organization to be authorized.
Katie Harbath, Public Policy Director explains, “People should know who is trying to influence their vote and advertisers shouldn’t be able to cover up who is paying for ads. That’s why over the past few years, we’ve made important changes to help ensure more transparency and authenticity in ads about social issues, elections or politics.”