The Internet giant said it will no longer allow medical advertisements that are ‘deceptive’ to consumers. Advertisements that include ‘unproven or experimental medical techniques’ like stem cell and gene therapy treatments, were claiming to treat a vast array of medical ailments that may mislead some users.
Google made the decision to discontinue these types of advertisements after some disinformation was spread using its platforms for ads. Stem cell clinics are increasing their revenue by going directly to consumers.
“Google’s new policy banning advertising for speculative medicines is a much-needed and welcome step to curb the marketing of unscrupulous medical products," explains Deepak Srivastava, president of the International Society for Stem Cell Research