During a #BrandsTalkTwitter chat, KFC discussed how Twitter helped the company develop a brand voice and maintain positive customer service.
Social media is an integral facet of many marketing strategies. A well-known brand like KFC chiming in during the chat helps provide insight into how companies are evolving in the digital era.
KFC within the UK explains, "Twitter is very much an engagement platform for us. It’s where we get to have a lot of fun with our followers and push our cheeky tone of voice. It’s actually where our tone of voice was developed and has since been adopted across the rest of our advertising."