Pinterest's stocks grew in its second quarter of 2019. This surprising move forward can be attributed to a popular trend in advertising on the site leaving the company hopeful for future projections.
As Pinterest's revenue increases, other social giants also reported higher success rates in digital advertising. The increasing trends for advertisers utilizing social media marketing may help predict end-of-the-year success rates.
James Cordwell, an analyst at Atlantic Equities, explains “Pinterest has delivered exactly what investors were looking for.”