Pearson textbooks will now be offered digitally, with print options only available for rent.
The company noticed a 9% decrease in print sales last year with a 2% increase in digital sales. Until recently, textbook companies have been dedicated to print materials, but the smarter business option is making print content digitally available.
“We’ve changed our business model to deliver affordable, convenient and personalized digital materials to students.” said John Fallon CEO, Pearson. “Our digital first model lowers prices for students and, over time, increases our revenues.”