It’s no secret that erasing a digital footprint is difficult, but even when logging into a streaming service, they are tracking data points to sell to advertisers.
Streaming services are quick to catch onto titles that entice the attention of viewers as well as advertisements they do and don’t skip. By compiling small bits of viewer information, advertisers become further equipped with the tools necessary to engage consumers.
“It’s much harder now to grab people’s attention,” said Ross Benes, an analyst with eMarketer. “To reach through the clutter, you need a lot of data. But finding the balance is the trick — you shouldn’t have to read through 80,000 words of legalese when you sign up for a streaming service.”