The Viacom-CBS merger is planned to announce soon. Their partnership is one made from logic in a world saturated with tech-giant control over media enterprises.
This giant merger has the ability to shake up the current complacent media competition.
“Viacom has been the weaker of the two companies over the past several years, having suffered as cable-TV cord-cutting contributed to a decline in ratings for its major networks. A merger with CBS would give it greater scale and more leverage in negotiations with advertisers and cable-TV providers.” -WSJ