Realogy, the largest real estate franchiser in the U.S., is partnering with Amazon to simplify home buying/moving, and will compete head-to-head with the lead-generation juggernaut, Zillow. The new platform will be promoted through all of Amazon’s media channels, reaching the over 2 billion people a month who visit the e-commerce giant.
Posted by Jeff Mindham
Prior to becoming a full-time writer in 2015, I was the Senior President of National Marketing for Prudential Real Estate (63,000 agents & 700 franchisees), and the Chief Marketing Officer at several real estate tech startups. Those included ForSaleByOwner.com, the nation’s largest online FSBO, Foxtons and USRealty.com, among others. I began my career on Madison Ave. working at some of New York’s largest ad agencies.
I have a master’s degree from the University of San Francisco and a BA degree in Communications.
