Realogy, the largest real estate franchiser in the U.S., is partnering with Amazon to simplify home buying/moving, and will compete head-to-head with the lead-generation juggernaut, Zillow. The new platform will be promoted through all of Amazon’s media channels, reaching the over 2 billion people a month who visit the e-commerce giant.
According to Pat Bigatel, Director of Amazon Home Services, “Customers can be overwhelmed when moving, and we are excited to be working with Realogy to offer homebuyers a simplified way to settle into a new home”.