Homesnap, the real estate app for agents and buyers, has added an innovative feature that ranks homes as “likely to sell” based on algorithms and predictive analytics. It crunches millions of data points – MLS, age of occupant, etc. – to determine which homes may soon come on the market.
Noting the marketing benefits this new feature provides agents, Lou Mintzer, chief product officer at Homesnap, said,” Instead of sending 5,000 postcards to homes, real estate agents can just focus on people the algorithm says are most likely to list their homes.”