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Lawsuits and Tech Startups Attempt to Upend Traditional 6% Commission Model

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    In the biggest of three pending lawsuits, plaintiffs contend that the real estate industry is violating federal antitrust laws by compelling home sellers to pay inflated commissions to brokers representing buyers. A number of tech-based real estate companies are also challenging the traditional 6% model.

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    Posted by Jeff Mindham
    Prior to becoming a full-time writer in 2015, I was the Senior President of National Marketing for Prudential Real Estate (63,000 agents & 700 franchisees), and the Chief Marketing Officer at several real estate tech startups. Those included ForSaleByOwner.com, the nation’s largest online FSBO, Foxtons and USRealty.com, among others. I began my career on Madison Ave. working at some of New York’s largest ad agencies. I have a master’s degree from the University of San Francisco and a BA degree in Communications.