After 4 years of operations, RE/MAX bought the venture-backed tech startup First, which uses AI and predictive analytics to determine which households are most likely to list their home for sale. The acquisition means RE/MAX will have exclusive access to First’s platform at a significantly lower cost.
According to Adam Contos, RE/MAX’s CEO, “We set our sights on becoming a global leader in real estate technology, and the acquisition of First is evidence of that steadfast committeemen.”