The serge of iBuying firms threatens Realogy’s commission-based transaction model, prompting the company to roll out its own version last month in Dallas, Denver, and this week in Chicago. Several Realogy brands are working with Home Partners of America and are offering home sellers cash payable in 45-days.
Posted by Jeff Mindham
Prior to becoming a full-time writer in 2015, I was the Senior President of National Marketing for Prudential Real Estate (63,000 agents & 700 franchisees), and the Chief Marketing Officer at several real estate tech startups. Those included ForSaleByOwner.com, the nation’s largest online FSBO, Foxtons and USRealty.com, among others. I began my career on Madison Ave. working at some of New York’s largest ad agencies.
I have a master’s degree from the University of San Francisco and a BA degree in Communications.
