Redfin rolled-out its Redfin Direct program into several large California areas this week, adding millions of homes in some of the most expensive housing markets in the U.S. Redfin Direct allows home buyers to bid directly on Redfin listings, thus avoiding the 2.5% to 3.0% buyer-side commission.
Posted by Jeff Mindham
Prior to becoming a full-time writer in 2015, I was the Senior President of National Marketing for Prudential Real Estate (63,000 agents & 700 franchisees), and the Chief Marketing Officer at several real estate tech startups. Those included ForSaleByOwner.com, the nation’s largest online FSBO, Foxtons and USRealty.com, among others. I began my career on Madison Ave. working at some of New York’s largest ad agencies.
I have a master’s degree from the University of San Francisco and a BA degree in Communications.
