Zillow Provides Rationale Behind Big Plunge Into iBuying

Rich Barton, co-founder and CEO of Zillow, the home listing and advertising platform, explained why the company has entered the competitive iBuying market. Earlier this year, Zillow raised $1.1 billion to help fund this effort.

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Posted by Jeff Mindham

Prior to becoming a full-time writer in 2015, I was the Senior President of National Marketing for Prudential Real Estate (63,000 agents & 700 franchisees), and the Chief Marketing Officer at several real estate tech startups. Those included ForSaleByOwner.com, the nation’s largest online FSBO, Foxtons and USRealty.com, among others. I began my career on Madison Ave. working at some of New York’s largest ad agencies. I have a master’s degree from the University of San Francisco and a BA degree in Communications.

Zillow Provides Rationale Behind Big Plunge Into iBuying

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Zillow, Inc.