---
title: Patient loyalty now a critical strategic initiative for healthcare systems with 40% of revenue at risk
description: Healthcare providers have the opportunity to lure 40% of the competition away through improved payment options and customer service, driving a new standard for patient loyalty.
---

[Health Care | National Investor Network ](https://www.nationalinvestornetwork.com/health-care)

# [Patient loyalty now a critical strategic initiative for healthcare systems with 40% of revenue at risk](https://www.nationalinvestornetwork.com/health-care/patient-loyalty-now-a-critical-strategic-initiative-for-healthcare-systems-with-40-of-revenue-at-risk)

 Written by [Rebecca Harris](https://www.nationalinvestornetwork.com/health-care/author/rebecca-harris) | Jan 13, 2020 2:32:06 AM

Healthcare providers have the opportunity to lure [40% of the competition](https://finance.yahoo.com/news/40-percent-hospital-revenue-risk-111000827.html) away through improved payment options and customer service, driving a new standard for patient loyalty. 

A patient study revealed the critical factor of patient loyalty and customer service as part of the decision making process by key healthcare demographics. Up to 40% of patients demonstrated a willingness to change providers for flexible payment options, while 75% are shopping around for better pricing and service. Hospital systems may no longer depend on patient loyalty to drive volume.

[View full post](https://www.nationalinvestornetwork.com/health-care/patient-loyalty-now-a-critical-strategic-initiative-for-healthcare-systems-with-40-of-revenue-at-risk)

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