Health Care | National Investor Network

Patient loyalty now a critical strategic initiative for healthcare systems with 40% of revenue at risk

Written by Rebecca Harris | Jan 13, 2020 2:32:06 AM

Healthcare providers have the opportunity to lure 40% of the competition away through improved payment options and customer service, driving a new standard for patient loyalty. 

A patient study revealed the critical factor of patient loyalty and customer service as part of the decision making process by key healthcare demographics. Up to 40% of patients demonstrated a willingness to change providers for flexible payment options, while 75% are shopping around for better pricing and service. Hospital systems may no longer depend on patient loyalty to drive volume.