Lufthansa’s CEO says that there appears to be little interest on the part of passengers to contribute to the program intended to reduce the carbon footprint resulting from their travel.
Airlines are offering passengers to contribute to the program when they purchase tickets. But apparently, either the opportunity is not well-publicized or there is little passenger interest.
According to CEO, Carsten Spohr, Lufthansa will gradually integrate the option into their booking process. Presumably, passengers would have to actively accept or decline the carbon footprint contribution.
He is referring to the “flygskam” movement that essentially shames passengers for contributing to air pollution simply by being passengers on an airliner that began in Sweden and is gradually spreading across Europe.
Still, Spohr says the airlines "…do not need to serve as a symbol of climate change.”
The chief of the International Air Transportation System (IATA) said he anticipates that this “movement” will eventually spread “all over the world.”