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Facebook Sues Adtech Company OneAudience for Data Over-Reach

Written by Samantha Joule Fow | Mar 3, 2020 5:12:20 PM

Facebook sues oneAudience for allegedly harvesting private user data. 

Facebook was alerted to oneAudience’s alleged data breach after the company was discovered to be harvesting data from the platform’s content late last year. Facebook initially requested oneAudience comply with a voluntary audit, but the company refused. 

“These apps were distributed online to app users on various app stores, including the Google Play Store, and included shopping, gaming, and utility-type apps,” the lawsuit states. In Facebook’s case, users that logged in using their Facebook account handed over their “name, email address, locale (i.e. the country that the user logged in from), time zone, Facebook ID, and, in limited instances, gender.”